Nigeria, 2019
We positioned Piggyvest as a trusted partner in wealth creation, differentiating from transaction-focused competitors by emphasizing empowerment and security. Targeting young, ambitious Africans and diaspora communities, we addressed past challenges through transparency, rebuilding external trust while fostering internal pride. The strategy was designed for global scalability.
We balanced Piggyvest's playful "piggy bank" roots with sophisticated, forward-looking aesthetics. The design centers on a "vault of opportunity" metaphor, using clean geometric shapes and bold colors to symbolize security and growth. Custom typography with rounded edges ensures approachability without sacrificing authority. The rebrand extended across digital platforms with a redesigned app and dynamic motion graphics.
Nigeria, 2019
We positioned Piggyvest as a trusted partner in wealth creation, differentiating from transaction-focused competitors by emphasizing empowerment and security. Targeting young, ambitious Africans and diaspora communities, we addressed past challenges through transparency, rebuilding external trust while fostering internal pride. The strategy was designed for global scalability.
