The high-stakes challenge
FourthCanvas partnered with Piggyvest to transform their brand identity and visual design system. Our research revealed an opportunity to evolve beyond "savings and locking up," centering the rebrand around a people first philosophy that positions Piggyvest as a Africa’s foremost partner for wealth creation.
The project included a comprehensive brand guide documenting core messaging, color schemes, typography, and visual style with clear implementation guidelines.
Empowering wealth with trust
We positioned Piggyvest as a trusted partner in wealth creation, differentiating from transaction-focused competitors by emphasizing empowerment and security. Targeting young, ambitious Africans and diaspora communities, we addressed past challenges through transparency, rebuilding external trust while fostering internal pride. The strategy was designed for global scalability.
Built for trust and ambition
We balanced Piggyvest's playful "piggy bank" roots with sophisticated, forward-looking aesthetics. The design centers on a "vault of opportunity" metaphor, using clean geometric shapes and bold colors to symbolize security and growth. Custom typography with rounded edges ensures approachability without sacrificing authority. The rebrand extended across digital platforms with a redesigned app and dynamic motion graphics.
