flying-a4-paper
Client:

Ondo State Government

Project Type:

Brand Strategy, Brand Identity Design System

The heights of opportunities

Ondo State is blessed with a lot of resources. It is home to oil and gas, bitumen, arable land for different crops(cocoa, cassava, rubber, oil palm etc), the longest coastline in the country and a good number of exciting tourist attractions.

Ondo State is blessed with a lot of resources. It is home to oil and gas, bitumen, arable land for different crops(cocoa, cassava, rubber, oil palm etc), the longest coastline in the country and a good number of exciting tourist attractions.

ONDIPA Logo

The goal was to show the readiness of the state to connect, be open to investments and other projects that will lead to the socio-economic transformation of the state.

The government needed an agency to be at the forefront of this drive and we came in to deliver a brand identity that readily communicated the intentions of the state and the opportunities therein.

The Ondo Development and Investment Promotion Agency (ONDIPA) was born and we were saddled with the responsibility to give it an identity.

ONDIPA Logo Construction

The sun

still shines

The sun

still shines

The sun

still shines

The sun still shines

The sun still shines

The client wanted to stick with some of the existing visual features that the state is known for—like the orange colour and the “O” with the sunrays. We kept this in mind, as we worked on an identity system that reflected the Ondo’s readiness to attract valuable investment.

For ONDIPA,

we went deeper

For ONDIPA,

we went

deeper

For ONDIPA,

we went

deeper

For ONDIPA, we went deeper

For ONDIPA, we went deeper

The agency was set up by the government to execute plans and projects around investment and development.

With this in view, we depicted the state as a nodal point between geopolitical zones—access points to the rest of the country; the hub of investment opportunities and the immediate need to unlock the various potential opportunities.

ONDIPA Logo grayscale


With this in view, we had to depict the state as a nodal point between geopolitical zones—access points to the rest of the country; the hub of investment opportunities and the immediate need to unlock the various potential points of the state.

It had to be deep and we created an ONDIPA identity that went deeper!

Giving the

Sunshine State

a new ray

Giving the

Sunshine State

a new ray

Giving the

Sunshine State

a new ray

Giving the Sunshine State a new ray

Giving the Sunshine State a new ray

The brand identity stands out as the individual elements of the logo, carrying the different messages and combines well to project the state as a hub of investment, whilst also readily communicating the available opportunities.


It has helped to distinguish the agency as a top-notch partner in development— it is distinctive, readily communicates what the agency stands for and is an identity that clients, employees and the people can proudly showcase.

ONDIPA Logo breakdown

We did not stop at just delivering a logo, we went further to create an identity based iconography that covered in depth the operations of the agency. The customised icons meant that, at any level of interaction with the touchpoints of ONDIPA, people could see a harmonised detail of the set objectives of the brand.

ONDIPA-Motion

A pattern

that shows

the feel

A pattern

that shows

the feel

A pattern

that shows

the feel

A pattern that shows the feel

A pattern that shows the feel

We also developed well thought out creative patterns aimed at etching ONDIPA in the minds of people who came across the identity. At different levels of the agency, there was something to interact with—a logo, the icons or the patterns. This gives a reinforcing experience and creates an indelible memory when brand assets related to the agency are displayed.

Ondipa-Website-12

An identity that is rich is the least we could do to represent the vast possibilities of investment opportunities in Ondo State. We gave the sunshine state, a new ray.

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