Blog

Aesthetics as a Tool to Inspire Function: Why Good Design Should Make You Feel Something

We live in a world where functionality is often king, but the question is, does it really have to come at the expense of creativity, personality, and dare I say… a little heart and soul?

How to set the tone internally for a major rebrand

The success of your rebrand is not in the conclusion of the exercise, but in the months and years that follow — it’s how your people embrace it, run with it, and defend it.

From Gbagada to Texas — an unusual story of grit

Here's the story of grit and excellence-personified, Temitope, CEO at Afriex.

How to identify and hire the right brand designer

How we, at FourthCanvas, identify the 4% we work with

These are some of the common traits we have found in the exceptional few that have worked with us.

Is yours a compelling brand? Here are 9 ways to tell

How to deepen context and insight for brand strategy development

Here are 13 things to consider when working on your brand strategy

10 things tech startup brands need to do differently in 2022

2022 is surely not just another new year, and the work for brand leaders is certainly not one to copy and paste from the past.

BigBrotherNaija Arena: How did tech brands fare?

Today’s actions become history tomorrow hence the importance of documenting events and the lessons that we can learn from them.

Finally here—our report on Africa’s leading Challenger Brands

Our flagship report on the state of brands in Africa.

In-house vs. Agency

Learn how to decide who you should work with and what projects you should work on.

The Head of HR we never talk about at FourthCanvas

The story of our first unofficial head of HR and how we got there.

A supposed journal of how we came up with FourthCanvas Share

Tunji had just ended his phone conversation with Deji Faniyan (a friend of the company) and he discussed his plans for a class hosted on Zoom.

Beyond the logo; why you need a distinctive visual identity system

We take a look at why the logo isn't enough to build a distinct brand system.

The Value of Design

Every designer understands the impact of design, its value in our lives, and how much a bad design can wreak havoc on the perception of a brand.

Diamond lessons from the Access merger

What we think about the Access Bank + Diamond Bank rebrand

Nigerian Rebrands of 2018: Ratings

A summary review of notable Nigerian rebrands in 2018.

Designing from the Heart

How would you feel if you pick up a design or product and realise that the designer had you in mind when creating it?

Moving in on with our Clients; Our 2018 Story

Design, as we always had it, was good but our clients needed more, and that transition, was really the highlight of the past twelve months of our lives.

Logo, Identity and Branding; Knowing the Difference

The real debate is not about who is right or wrong, but a clear definition of terms, and how with more light shed on all sides.

Open Letters: Less Graphics, More Design

The purpose of most, erm… all, designs is to communicate an idea or information in the best possible way.

This Blog Shall Strip Us Naked, IJN

Our culture at FourthCanvas is one of expression and beyond a desire to share, lies stories that we think are really worth sharing.