Wilfred combines a depth of knowledge — acquired from a lifestyle of studying research reports, partly inspired by his degree in Mathematics and Statistics from the University of PortHarcourt — with a rich direct experience helping business leaders rethink their potential advantages. Starting out as a graphic designer, and going on to co-found a startup with his colleagues while on campus, he built a work ethic of connecting dots and thinking fast to meet business objectives leading to a pragmatic approach he continues to to bring to his work at FourthCanvas, both internally and in direct service to our clients.

With how much time he spends on anything on the screen involving Christopher Nolan or Matt Reeves and a personality that may appear too friendly for what you might expect of an academically inclined strategist, he bears an intriguing mix of qualities with which he effortlessly influences thought, people and change.

Wilfred brings his strengths together as he leads brand strategy on some of our most important projects, including among others, Pesa — perhaps his favourite project so far — on which he thoroughly collaborated with the founders to drive the repositioning of a cross-border payment startup that has now processed over $250 Million in transactions.

Wilfred is a Certified VisionCamp® Graduate (2023) — Global expert in vision and visionary leadership, a qualification that is readily corroborated by everyone who has worked with him.

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