Wilfred is a brand strategist who combines analytical thinking with creative depth to influence ideas and people. A Certified VisionCamp®️ Graduate (2023) — recognized globally for expertise in vision and visionary leadership — he works closely with visionaries to articulate and amplify the voice of their ideas.

Wilfred's academic background in Mathematics and Statistics from the University of Port Harcourt reflects his analytical mindset. While still in university, he discovered his passion for strategy through graphic design, which became his entry point into solving business challenges. Co-founding a startup with friends on campus, he developed a knack for analyzing ideas and connecting dots. His love for research reports further deepened his data-driven approach, forming the foundation of the fast-thinking, pragmatic work ethic that defines him today.

Wilfred’s impact is best exemplified by his work with Pesa, a cross-border payment startup that has now processed over $250 million in transactions, where he led the brand’s repositioning strategy. As a Senior Strategist at FourthCanvas, Wilfred has brought this same level of insight and impact to other projects across sectors, including Venture Capital, Financial Technology, FMCG, among others.

Outside work, Wilfred’s passion for film — particularly anything involving Christopher Nolan, Baran bo Odar, or Mike Flanagan — reflects the same attention to layered storytelling and detail he applies to his work. His friendly, approachable personality might surprise those expecting the stereotypical demeanor of an academically driven strategist, but it’s this rare blend of warmth and intellect that makes his work unforgettable.

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