FourthCanvas is a strategy-led brand transformation agency. Since 2015, we’ve partnered with honest business leaders who dare to change the world with their ideas.

FOURTHCANVAS WILL BE 10 YEARS IN:
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OUR SERVICES

Brand Audit &
Market Research

Brand Performance Assessment

Competitive Analysis

Consumer Behaviour Insights

Market Trend Analysis

Stakeholder Interviews

Perception Audit

Brand Strategy &
Positioning

Big Idea Development

Positioning Strategy

Brand Story & Strategic Narrative

Tone & Voice

Brand Personality

Brand Tagline

Brand Identity
& Design

Visual Identity Design
Verbal Identity & Messaging

Brand & Product Naming

Sonic Identity

Motion System Development

Brand Architecture

Web & Product
Development

UI/UX Design

Website Design & Development

Mobile App Design

Product Prototyping

Digital Experience Design

Content Management Systems

Brand & Culture
Alignment

Internal Communications Strategy

Employee Engagement Program

Brand Value Workshops

Leadership Alignment

Culture Change Management

Brand Training & Advocacy
OUR STORY

Although we work primarily out of Lagos—with our Citizens spread across London, Berlin, and Johannesburg—our story began in 2015, in the city of Akure, dotted by mountains and punctuated by age-old trees.

Victor Fatanmi
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Victor Fatanmi
CEO & Co-founder

Also known simply as Fá, Victor started out as a graphic designer in 2011 and followed the path of purpose as he sought to help clients achieve more while creating a platform for other designers on campus to grow, a journey eventually leading to co-founding FourthCanvas in 2015 with his uni roommate who naturally brought structure to his creative leaning.

Powered by insights from this experience, he continues to advise startup founders, mentor designers, and also recently co-founded Fullgap, a digital tool borne out of an attempt to automate the client onboarding process at FourthCanvas. In 2023, this earned him The Future Awards Prize for Technology, followed by an induction to the Ife Kingdom by The Ooni as a recipient of the Royal African Awards in 2024. He continues to rediscover his own voice while helping other people and businesses create and earn more value.

LEADERSHIP
Dunsin Ayodele
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Dunsin Ayodele
Senior Brand Designer

Dunsin is a seasoned creative professional with a passion for brand transformation and a decade of experience in visual storytelling. With a Bachelor’s degree in Literature in English from Obafemi Awolowo University, he seamlessly blends analytical thinking with artistic expertise to deliver impactful branding solutions.

Colleagues and leaders consistently recognize Dunsin as a dependable and visionary professional, specifically highlighting his ability to deliver exceptional work on time, earning trust and confidence across teams and organizations. On Foodlama, one of his most remarkable projects at FourthCanvas, the CEO wrote a whole blog as well as tweets that among other things, generously praised his exceptional qualities.

Dunsin is always solving puzzles, sometimes that is Sudoku or Rubik’s cubes but most times it’s about figuring out how the ambitious brand systems meet mid-way with client’s reality.

THE STUDIO
Paul Akorede Ajayi
Brand Design
Isaac Otasowie
Brand Design
Mercy Abayomi
Brand Strategy
Fortune Kolawole
Brand Strategy / SEO
Opeyemi Olugbemiro
Strategy
Ayomide John
Growth
Aluko Brown
Product Design
Aremu Oluwagbamila
Engineering
Olumide Akomolafe
Sales
Teslim Abu
Brand Motion Design
Ademola Aderibigbe
Brand Illustration
Dayo Okeowo
Brand Design
Temitayo Alamu
Brand Design
Ola Adedamoola
Web Design
Aanuoluwapo Popoola
Brand Illustration
Daniel Abudu
Web Development
Felix Ayoola
Web Design
Boluwatife Ekundayo
Legal
Esosa Edogun
Product Design
Damilare Afolabi
Sonic Identity
Ifeoluwa Awowoye
Brand Design
Winifred Òdúnókú
Brand Strategy
Comfort Adetoro
Brand Design
Adesola Fasuyi
Brand Design
Hannah Olaniyi
Product Design
Olamide Fawole
Media & Photography
Hafsah Emekoma
Engineering
Chineta Adinu
Engineering
Grace-Mary Oisamoje
Product Design
Faith Adeoye
Content / SEO
Tobi Olagoke
Growth