Afriex

CLIENT

Afriex

SECTOR

FinTech (Cross-Border Payments)

DIRECTOR

Tunji Ogunoye

YEAR

2022

SCOPE OF WORK

Brand Strategy, Visual Identity and Website Design & Development.

Welcome to Afriex

Afriex was created to become the fastest way for Africans to send and receive money across continents — a no small feat. The Afriex team contacted us at FourthCanvas to reimagine their brand identity system as they grow their reach to more customers in Africa.

Inspired by the grit and conviction of its founder, Temitope, our design direction was supported by four characters — conscious, rebel, innovative, and enabler.

Visual System

We set out to develop a palette of vibrant colours on the back of a cool, dark and receptive one, allowing the composite visual system to excel. To emphasize a certain kind of different, we also set out to have bold and uncommon combinations in the use of colours and motion system.

Motion & Iconography

Our approach to the motion system and iconography also inherits this direction in a rebellious manner. This new visual system lives across every major touchpoint of the brand — social media, mobile applications, website, merchandise, digital ads, etc. It introduces a new era for one of Africa's fast-growing international payments startup.

CREDITS

Dunsin Ayodele
Akorede Paul Ajayi
Ademola Aderibigbe
Felix Ayoola
Ope Olugbemiro
Temiloluwa Adebusuyi
Teslim Abu
Alamu Temitayo

Working with your team on our brand design project has been transformative. The new identity perfectly reflects our vision, earning praise from clients and stakeholders. Since the rebrand, we’ve seen a 40% increase in engagement, a 30% rise in client inquiries, and overall trust has significantly improved. ROI has exceeded expectations—thank you for exceeding our vision!

Tolulope Oseyin,
Chief Marketing Officer.

True to the roots, designed for fruition