Brassmoney

CLIENT

Brassmoney

SECTOR

FinTech (Personal Banking)

DIRECTOR

Tunji Ogunoye

YEAR

2022

SCOPE OF WORK

Brand Strategy and Visual Identity

About

Brass wanted to expand their banking genius beyond businesses to working individuals. The vision for Brassmoney was to become the leading product offering personal banking services to young and ambitious professionals in the country.

Brand Architecture

Brassmoney was an extension of the parent brand "Brass". We wanted to retain the core as a brand that believes in growth and potential. Brassmoney had the ability to become a lifestyle icon among its users, and we decided to tap into that for the design direction.

Brand Application

While we ensured a lot of alignment and reusable components from the parent brand remained (such as the type, logo mockup, etc.), we focused on enhancing the identity system with a newly set up colour palette and custom product icons and illustrations.

For the Elite

The Brass team were very particular about the type of customers they were building for — young, ambitious, elite working professionals. The goal was to become the haven for all their financial needs (present and future) and become integrated in their everyday lifestyle.

CREDITS

Praise Philemon
Ope Olugbemiro
Alamu Temitayo
Victor Fatanmi

Working with your team on our brand design project has been transformative. The new identity perfectly reflects our vision, earning praise from clients and stakeholders. Since the rebrand, we’ve seen a 40% increase in engagement, a 30% rise in client inquiries, and overall trust has significantly improved. ROI has exceeded expectations—thank you for exceeding our vision!

Tolulope Oseyin,
Chief Marketing Officer.

The financial tool for elite professionals