Everybody pays for something

The new name takes inspiration from the word “numbers” — often underrated and yet at the centre of how we process information. For most businesses, numbers are the most basic way to identify problems, define goals, measure growth, and make money.

The symbol is a slightly abstract representation of cross-road signs — typically seen in the middle of road intersections across the country. It communicates the idea that regardless of what your payment needs are, Nomba can provide and guide you to the right solution.

The Nomba sonic identity was inspired by the familiar bits and pieces of Nigerian memories that included numbers. Designed in collaboration with talented musician and producer, Damilare Afolabi, we created an album of sounds that helps Nomba unique communicate its brand via channels that support audio (social media, radio, television, etc).

We created visual devices to communicate a unique identity for Nomba everywhere — across colour, typography, patterns, and imagery — easily recognised by anyone.

As we prepared for the launch of the new brand, we designed and developed the Nomba website — understanding that it is the HQ of any brand’s presence on the internet. We also worked closely with the Nomba team to create assets for the product design.

We worked with the Nomba team and numerous media and advertising agencies to launch the new brand to the world. Some of the assets created were OOH ads, billboards, TV commercials, radio jingles, etc distributed nationwide.