Ventures Platform

CLIENT

Ventures Platform

SECTOR

Venture Capital

DIRECTOR

Mary Afolabi

YEAR

2023

SCOPE OF WORK

Content Strategy, Visual Identity and Website Design & Development

The Logo

The logo embodies the essence of Ventures Platform's mission of being a catalyst that propels startups from the early stages to successful exits. It is a combination of symbolism and abstraction, representing a "V" and "P"intertwined to form a slightly hidden imagery of a catapult and an abstracted African map.

Visual System

During their rebrand, we created a visual system to help them stay recognizable, thereby solidifying their presence in the tech ecosystem.

VP Allied Lines (VPALs)

VPALs are inspired by the VP logo icon, with variations strategically designed to symbolize adaptability and the idea of genuine connection linked to VP's brand identity. The VP Allied Lines depicts collaboration between VP and the founders of its portfolio companies, illustrated by the crossing of two lines.

Realigning Their Digital Experience

We built a digital experience, blending transparency, storytelling, strategy with simple, yet iconic branding elements, such as the VP Allied Lines bridges the gap in their previous digital presence, positioning their brand as a catalyst for innovation and impact in Africa's entrepreneurial ecosystem.

CREDITS

Fortune Kolawole
Faith Adeoye
Teslim Abu
Felix Ayoola
Ola Adedamola
Daniel Abudu
Oyinlola Akindele

The time and effort FourthCanvas invested in our rebrand was clear for all to see. It was a pleasure to work with Mary and everyone on the team. Everyone stayed focused on delivering excellent work despite the challenges and unavoidable u-turns. The result is a world-class feel that makes us all proud and is attractive to founders, potential employees, and other stakeholders, judging by all the feedback we have received so far.

Damilola Teidi,
Head of Platform and Networks.

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