Pesa

CLIENT

Pesa

SECTOR

FinTech (Cross-border Payments)

DIRECTOR

Dunsin Ayodele

YEAR

2024

SCOPE OF WORK

Naming, Brand Strategy, Visual Identity and Website Design & Development

About the Client

The story of Pesa is the story of the millions of migrants trying to stay connected to the people and places that have shaped them while they explored a border-free world for a better life.

Considering the importance of connections and relationships across borders, the main questions were: "how do we capture the essence of these individuals as a part of the Pesa brand?"

Brand Story

Behind every transaction, there is a story worth knowing. And behind these stories are the need for human connection and relationships.This is why Pesa cares more than just powering global money transfers.

They're helping Borderless Nomads strengthen ties with the worlds they care most about, one transaction at a time.

CREDITS

Wilfred Alfred
Ola Adedamola
Paul Akorede Ajayi
Ifeoluwa Awowoye
Daniel Abudu

Working with your team on our brand design project has been transformative. The new identity perfectly reflects our vision, earning praise from clients and stakeholders. Since the rebrand, we’ve seen a 40% increase in engagement, a 30% rise in client inquiries, and overall trust has significantly improved. ROI has exceeded expectations—thank you for exceeding our vision!

Tolulope Oseyin,
Chief Marketing Officer.

The untold story of borderless money