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Partnering with FoodLama, the goal was to build a cohesive brand DNA—crystallizing its purpose, vision, values, tone, and positioning to resonate deeply with users. This clarity became the foundation for rethinking the name and identity, ensuring it aligned with the user’s needs and the brand’s aspirations.
Unlike its former name, Clickerance, which didn’t align with the brand’s essence, FoodLama exudes a sense of friendliness and intelligence, making it easy to recall and connect with.
Lama comes to life in three distinct variations, each tailored to align with the message's tone and voice. The cool mascot embodies a laid-back, respectful vibe perfect for casual interactions, while the nerdy mascot shines in enthusiastic and witty moments, bringing humor and excitement to user experiences. The main mascot, balanced and reliable, anchors the brand’s visual identity and is the default choice when tone needs to remain steady and versatile.
Think about how you’d describe the shape of an avocado to a friend over the phone. You’d likely start tracing shapes in the air. That’s the essence we wanted for FoodLama’s patterns: personalized, hand-drawn squiggles that mimic those instinctive sketches we make when words fall short.The patterns are whimsical yet simple enough to let the brand’s message shine through, reinforcing a sense of individuality and curated food preferences.
Key elements of the style include hand-drawn strokes for a personal touch, solid color fills for clarity and impact, a grocery-based theme to reinforce their core offering, minimal details for easy comprehension, and whimsical lines for emphasis and personality.
Infusing FoodLama’s illustration system with their visual identity, supports their brand message and fosters meaningful connections with their audience.
