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FourthCanvas is a strategy-led design firm. For over a decade, Africa's ambitious businesses have trusted us with their most critical inflection points.

A FourthCanvas designer at work in the studio

We bring clarity to ambition through strategy, give it form through design, and make it real through activation.

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Before Lagos and London, there was Akure. A city of mountains and age-old trees, where our story began in 2015. Today, we work across both cities, with FourthCanvas Citizens spread across Berlin and Johannesburg.

Director, Strategy

Victor Fatanmi

Also known simply as Fá, Victor started out as a graphic designer in 2011 and followed the path of purpose as he sought to help clients achieve more while creating a platform for other designers on campus to grow, a journey eventually leading to co-founding FourthCanvas in 2015 with his uni roommate who naturally brought structure to his creative leaning.

Powered by insights from this experience, he continues to advise startup founders, mentor designers, and also recently co-founded Fullgap, a digital tool borne out of an attempt to automate the client onboarding process at FourthCanvas. In 2023, this earned him The Future Awards Prize for Technology, followed by an induction to the Ife Kingdom by The Ooni as a recipient of the Royal African Awards in 2024. He continues to rediscover his own voice while helping other people and businesses create and earn more value.

Press and features

We work with a close network of collaborators

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  • Dunsin AyodeleSenior Brand Designer
  • Mercy AbayomiBrand Strategy
  • Fortune KolawoleBrand Strategy / SEO
  • Teslim AbuBrand Motion Design
  • Olumide AkomolafeNew Business
  • Esosa EdogunProduct Design
  • Ifeoluwa AwowoyeBrand Design
  • Winifred ÒdúnókúBrand Strategy
  • Hannah OlaniyiProduct Design
  • Olamide FawoleMedia & Photography
  • Efosa EmonbeifoBrand Design
  • Precious EnyiWeb Development
  • Oyemkoma Eka-IlomaSocial Media/Content
  • Funsho OluwadaisiBrand Strategy

The brands you know today are shaped by defining moments.
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As VP evolved beyond its Nigerian roots into a pan-African investment firm, they turned to us to build a brand that reflected the scale of that ambition.

When Paystack looked to consolidate 10 years of product excellence, emerging sub-brands, and new frontiers, they turned to us to give shape to its next chapter.

As Kudi struggled to emerge from the shadow of a more prominent soundalike, they came to us for a reimagining that would eventually give rise to the Nomba the world knows today.

When Nigeria Breweries set out to develop a new drink for an emerging generation, they turned to us to bring that ambition to life.

When Foodlama set out to make grocery shopping simpler for people, they turned to us to give that ambition a name, identity and personality of its own.

As M-KOPA embarked on a major strategic transformation, its digital presence needed to evolve alongside the scale of its ambition and its growing impact across Africa.

As Pesa outgrew its beginnings as a Canada-Nigeria payment service and set its sights on the global market, they turned to us to build a brand ready to cross borders.

When Piggyvest faced mounting competition in 2019, they turned to us to reclaim their position and strengthen their claim on the industry.